Supporting Recycle Week 2018 in Westminster
Next week sees the 15th anniversary of this much-publicised national recycling campaign and the theme this year is “Recycling. WE DO! Because it matters”. It has been created to reflect the consensus that the nation as a whole is now saying “we do!” when asked if we recycle.
So organisers, WRAP (the Waste and Resources Action Programme) and Westminster City Council’s Commercial Waste Services would love to know what you, your colleagues, and your organisations are doing next week to show that ‘you do’. In fact, you are invited to tell the whole nation on social media with hashtags #RecycleWeek and #WeDo.
Recycle Week 2018 “We do” Campaign Video
If you want to start with some motivation, then take a look at this year’s campaign video:
Where to start in the workplace?
With all the publicity surrounding recycling this year – particularly around plastics and the so-called “Blue Planet II effect” – there is strong evidence that people’s recycling behaviours are changing around the home and at work. In a recent study, 63% of respondents said they had changed the way they buy, use or dispose of plastics due to media coverage.
So, you should have quite a warm audience in your workplace for any recycling initiative!
Here are some suggestions as to where you could start:
- Find out who are your sustainability or recycling champions amongst the workforce and how could you harness their enthusiasm to share with others in the workplace how easy it is to start?
- How can you encourage behaviour such as recycling, which is commonplace at home, in your workplace? (e.g. segregating waste in different containers for different types of recycling)
- Conversely, how can you show the importance of recycling in the workplace such that your colleagues will change their behaviour and recycle more even at home?
- How can you dispel some of the myths about recycling that stop people bothering to segregate recycling and putting everything in the wrong bin?
Practical suggestions to improve recycling in the workplace
Your commercial waste collector should have lots of information on ways to reduce waste and improve recycling. Take a look at our range of guides on recycling on the Commercial Waste Services website here.
Now tell the world “we do!” during Recycle Week 2018
Businesses across the UK are being asked to post “[YOUR ORGANISATION] DOES” on their social media and websites. Make sure you use the hashtags #RecycleWeek and #WeDo in your posts.
There are some great Partner Resources on the WRAP website including this download on “How to get involved”.
How will my business benefit from getting involved?
There is a lot of evidence that your customers, partners, suppliers, stakeholders and employees are taking your contribution to sustainability into account when forming a relationship with you. WRAP suggest that, demonstrating that you are environmentally engaged could produce benefits such as:
- Showing that your organisation acts on a range of current issues
- Differentiate your organisation from competitors who show no interest
- Generate wide-reaching positive publicity and new media opportunities with stories of change
- Enhance employee engagement as employees know their employer supports positive national initiatives
- Gives your organisation some really engaging content for your social media channels
- Contributes to your Corporate Social Responsibility (CSR) work by helping you showcase your green credentials to customers and employees alike.
Recycle with us 52 Weeks of the year
Commercial Waste Services would love to help you recycle more. Why not book a waste audit with one of the team and they can show you how to increase the amount you recycle? Remember that nothing collected from you goes to landfill. The recycling we collect from you is reprocessed into new materials and when it cannot be recycled, it is used to generate low carbon heat and electricity for London homes and businesses.